Menstrual health isn’t dinner table conversation in Pakistan. It’s barely living room conversation.

So Bliss came to us with a hard ask: get women across Karachi, Lahore, Islamabad, and Rawalpindi to talk openly about periods — and try a new pad while they’re at it.

We trained brand ambassadors not just on the product, but on how to walk into someone’s home, sit with her, and have the conversation. Information first. Sampling second. Sales after that.

We knocked on thousands of doors. We listened more than we pitched. And we sent Bliss back something most field campaigns can’t deliver: real KPIs, real insights, and a clearer picture of who their customer actually is.