Tapmad needed Pakistan vs India activated across the country before the match started — and they came to us. We took it to where the crowds already were: malls, padel courts, and the kind of high-energy spaces match day deserves.

Inside the malls, immersive VR put audiences inside the game. At the padel courts, mini-games turned every match moment into a chance to win — prizes redeemable at burger joints, padel courts, and on Tapmad itself.

And while the audience played, we listened. We collected data on subscribers, preferences, and what fans actually want from a streaming platform.

Tapmad got a campaign. And the audience insights to build the next one.